Fresh Truck

Visit freshtruck.org

  • Project lead
  • Web design
  • Web development
  • Branding

Fresh Truck is a non-profit that runs a mobile food market in efforts to support food access and nutrition education in neighborhoods around Boston. I worked on this project under Scout, Northeastern’s student-led design studio, to help Fresh Truck establish itself as a mature and impactful organization in the health community. We created a new brand, designed a website focused on communicating their mission and impact, and designed a smooth and fun user experience for their new operating schoolbus-turned-market with interior layout design, print material, and outer bus wrap design. As project lead, I managed a small team of designers, facilitated client and internal meetings, led the design of the website, and developed a custom WordPress theme.