• Design lead
  • Product design
  • UX design
  • Web development
  • Branding

myWebRoom encourages self-expression and creativity by allowing users to design their own virtual room with real products and store their favorite things on the web. As lead designer in the growing startup, I worked with the founders and our customers to improve the user experience and develop new product features. I helped define a new visual language for the product that was introduced with the revamp of the Designer feature. I also led the development of the new online shop and product discovery platform, through card sorting exercises, usability testing, prototyping, and front-end development. Additionally, I worked with the marketing team on branding efforts and created graphics for the shop and social media campaigns.